PROJECT DEETS:
Australian Kayaking Adventures is Gold Coast’s original and best kayaking tour provider. AKA approached Hopscotch Digital to develop a playful brand identity that could tie into a multitude of mediums.
With a distinguishable icon and graphic styling, we can create a relationship between the branding elements and photography. Weaving a graphic element, and or overlaying a solid graphic over photography will tie in the playfulness and vibrancy into every aspect of the brand. See our mockups below!
The Icon: We began the logo exploration by crafting a striking, yet simple icon to assist the wordmark. It is bold and strong enough to stand alone, yet compliments the wordmark elegantly. The icon is crafted from the company acronym – AKA – in a creative, modern and high-quality aesthetic. The contemporary and slightly abstract kayak icon is fun and impactful while remaining minimal and clean. The result is a trusted brand icon that can be used across all collateral.
THINGS WE MADE:
- Website Build
- Complete Copywriting
- Branding (In Collaboration with Theory Agency)
